01 / GWActive
Growthware
President & CPO
A unified operating system for running a business — signals, index, governance, and execution layers built into one stack instead of a dozen disconnected tools.
growthware.com ↗File JL–2026 · Platform Architecture
Justin
Liles
Platform Architect / Product Executive / Ecosystem Builder
He builds the operating infrastructure underneath other businesses — presence systems, product organizations, and the software layer that runs them day to day. Currently President & CPO at Growthware, after a decade building the product org at Advice Local.
SYS.MAP — REV 05MACRO: 04
X:320 Y:320
Hover or focus a node
Reads out system status and function
400K+
Business locations supported
650+
Employees led at peak
$1M/mo
Automation savings at GoSite
1,000+/day
Automated scans, built from scratch
Systems index
Five systems, one operator.
Each entry is a live venture or product org, not a case study — status reflects where it stands today.
02 / ALActive · 2011
Advice Local
Chief Product Officer
Presence infrastructure at enterprise scale — large-scale listings management, search distribution, and directory syndication for hundreds of thousands of locations.
advicelocal.com ↗03 / CXActive
Curematics
Venture Partner
An equity-based venture and advisory model — rebuilding digital presence and operating systems for small businesses in exchange for participation.
curematics.solutions ↗04 / MMActive
MidnightMeta
Founder
An independent build lab for creative software — experimental products, ecosystem architecture, and ideas that don't fit inside a client engagement.
midnightmeta.dev ↗05 / BVIn development
Bravatar
Co-Founder
An identity graph and trust-signal layer for AI search readiness — entity validation built for a web where agents, not just people, do the looking.
Public link pending06 / —Reserved
Next system
Slot open
Every macro system on this page started as a real pain point. This slot is reserved for whichever one surfaces next.
TBDField operations
Where the systems get tested.
Three operating environments that proved the ideas above under real, unforgiving conditions.
GoSite
Operational transformation combining automation and support efficiency with revenue enablement — including a scan-based sales tool built from scratch.
$1M/moSavings
472→173Headcount
1,000+/dayScans run
Kelly's Art Shack
A 4,000 sq ft brick-and-mortar gallery, studio, and event venue — a real-world operating lab that shaped how the merchant CRM, booking, and invoicing systems above actually get used.
4,000 sq ftVenue
13 yrsIn operation
CRM+ bookings + events
Live deployment network
Every build starts as a real pain point hit while working inside one of these companies, then ships as its own subdomain and gets iterated on live.
115+Live builds shipped
4Companies tested in
NetlifyDeploy stack
Breakdown
115+ live builds, split by what they are and where they get tested.
Growthware
Platform internals — signals, index, governance, and execution engines, tested against the product org's own workflows.
MidnightMeta
The open build lab — entertainment, wellness, and client-vertical tools shipped fast, then kept or killed.
Advice Local
Presence and listings infrastructure tested at production scale, against 400K+ real business locations.
Curematics
Venture and client-operating systems, tested directly inside the businesses taking equity-based advisory.
Record
The route, in order.
Roles and launches, sequenced — order carries the story here.
2008 – 2009
Get Placed SEO
Built the foundation in search, local visibility, and business discovery mechanics.
2009 – 2011
Digital Age Consulting
Scaled to 1,872 monthly customers — the entrepreneurial base later acquired by Advice Local.
2011 – Present
Advice Local
Enterprise-scale presence infrastructure supporting hundreds of thousands of businesses across search and directory ecosystems.
May 2012 – Oct 2025
Kelly's Art Shack
Brick-and-mortar operating lab spanning founder, investor, and integrated business-systems leadership.
Venture phase
JustRan Ventures · Curematics · MidnightMeta
Incubation, equity-based models, and creative software ecosystems built alongside the core platform work.
Dec 2024 – Present
Growthware
Business operating system layer designed to unify fragmented software into one stack for any business.
Mar 2025 – Present
Bravatar
Early-stage identity and trust-signal platform for entity validation and AI-search readiness.